There is a wrongly held and serious misconception that actions online are protected by an anonymous veil or made-up name, and that it is possible to post comments and/or content on the internet, blogs and social media platforms, that negatively and unfairly damage the reputation of a business or brand, without being held accountable.What is clear is that you must act quickly if you are affected by defamation or a reputation attack in any form. In today’s age of instant communication, opinions, information and statements, irrespective of accuracy, travel fast. A publication can be global within moments.